Started in the trades. Stayed close to them.
Anthony started Falco's Customs after a decade of working under contractors who treated the small details as someone else's problem. The crooked outlet that got drywalled over. The trim joint that didn't quite meet. The customer who was told "that's just how it goes."
The whole idea here is to be the crew you'd want to send to your parents' house. Careful, accountable, and willing to take the extra hour to make it right the first time. That's it. That's the pitch.